top of page
  • Andrew Crapuchettes

2022 Trends: Freedom in the Workforce

At RedBalloon.work, I get a front-row seat to the growth of the parallel economy. In the last year, there have been quite a few trends in the job market that apply to the parallel economy. Here are three of them that you can expect to continue into 2023.


Trend #1: The Rise of ESG


Environmental, social and corporate governance (ESG) turned 18 this year, and now holds more influence over American companies than ever before. In fact, a recent Morningstar Sustainalytics survey of 556 ESG professionals found that 90% of companies already have, or are developing ESG practices.


Also, ESG isn’t going away anytime soon. According to the International Data Corporation, companies intend to increase spending on ESG business services to $158 billion by 2025.


Diversity, Equity, and Inclusion, (DEI) is one of the more concerning elements of ESG, and I hear thousands of stories from job seekers about the soul-sucking, demoralizing DEI trainings that not only take them away from productive work, but leave them uninspired, unmotivated, and depressed. This has a direct impact on job satisfaction – according to Gallup’s 2022 State of the Global Workforce report, sixty percent of employees report feeling dissatisfied at work.


Trend #2: The Big Sort


Progressive policies are showing their true (blue) colors, and Americans have responded by abandoning blue states for red states. Job seekers and companies have been consistently sorting themselves into red states as they seek more freedom and opportunity.


It’s not just influential companies like Tesla, Boeing, and Citadel that are fleeing blue states – it's average Americans, by the hundreds of thousands. According to the most recent Census Bureau data (covering 7/2020-7/2021), Los Angeles lost over 40,000 people, Chicago lost over 45,000, and New York City lost over 300,000.


WirePoints confirms this trend with data showing the monetary ramifications of the Big Sort. For example, New York lost $19.5 billion in annual taxable income and Florida attracted over $23.7 billion in annual taxable income.


Trend #3: The Job Seeker Advantage


This 2022 trend is especially exciting for me. According to the latest Bureau of Labor Statistics data, there are 1.7 available jobs for every available worker. This is good news for employees wanting to make a change. They are in the driver's seat in when it comes to finding a job that aligns with their values.


Another exciting trend for technically-inclined job seekers is that ninety percent of tech companies recently said that they are turning back to remote work to cut costs. That means job seekers can also leverage remote work to change companies.


It’s a good time for employees who are fed up with ESG, DEI, CRT, and the alphabet soup of wokeness in their workplace to find a job that will uphold their constitutional rights. That’s why tens of thousands of people have chosen to look for work at Redballoon.work. Freedom is in high demand, and we are happy to be a supplier by connecting oppressed job seekers with positions at freedom-focused businesses.




120 views1 comment
bottom of page