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Woke-O-Meter: Target Misses the Mark

The Woke-O-Meter is back, and this time we are checking in on Target stores and their ongoing advocacy for indoctrinating children with transgender ideology.


After rolling out their prime front-of-store retail space featuring transgender clothing, books and other items targeted to children as young as 3 years old, Target lost $13.8 billion in market capitalization as parents made a strong statement of their own.



Target T-shirts pushed such messages as “Trans people will always exist!”, “Queer! Queer! Queer! Queer!”, “Cure transphobia, not trans people,” and “Ask me about my pronouns.”


But that’s not all. If you want chest binders or transgender swimsuits, they have that. And what about children’s books highlighting the transgender lifestyle? Yep. That too.


But where is Target’s retail section dedicated to Military Heroes located? Or their sections devoted to family values or to our founders’ vision for freedom and liberty?


Those retail areas don’t exist. Rather, Target has made recruiting young children to the transgender movement their retail priority.


Why does Target think it’s worth it, even though it’s costing its shareholders?


Target is not afraid of boycotts or of losing billions of dollars. They are afraid of losing their perfect, woke Corporate Equality Index (CEI) score, a rating put out by the Human Rights Campaign (HRC) and recently stripped from Bud Light for their apology that didn’t fool anyone.


Target’s current business ideology is anti-business.


For all this, Target has earned a Woke-O-Meter score of “crazy woke.”



Most Americans do not want to shop at companies that virtue signal wokeness, and most don’t want to work at companies like that either.


RedBalloon is America’s number-one non-woke job board, connecting reliable job seekers with good companies, without all the woke nonsense.


If you’re looking for good employees–perhaps those of reliable character who are fleeing Target jobs because of the company’s wokeness–then post your jobs on RedBalloon and find values-aligned talent.

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